Our Services
Government Relations & Lobbying
True North will develop and execute a comprehensive government relations and lobbying strategy to help your organization succeed in the political arena. We will guide your organization through the legislative process to achieve outcomes beneficial to your business or industry.
Association Management & Events
True North specializes in premier association management. We are experienced in all aspects of association management, including membership recruitment and retention, internal and external communications, public relations, conference and event planning, and advocacy. Let True North grow your organization, expand your influence, and support your industry in the state of Idaho.
Public Relations
True North will build, deploy, and manage comprehensive public relations campaigns to help you get your message across to decision makers and the public. True North brings experience with both traditional and modern communications tools to effectively disseminate your message to the intended audience.
About Us
Caroline Merritt, Principal
Caroline Merritt is the Founder and Principal of True North Public Affairs, focusing her practice on government relations, public relations, association management, political campaigns, and public affairs.
Formerly, Caroline served as the Public Relations Director for the Boise Metro Chamber of Commerce. In that role, she oversaw media rel
Caroline Merritt is the Founder and Principal of True North Public Affairs, focusing her practice on government relations, public relations, association management, political campaigns, and public affairs.
Formerly, Caroline served as the Public Relations Director for the Boise Metro Chamber of Commerce. In that role, she oversaw media relations and communications, Chamber programs, and played a major role in the Chamber’s many events and conferences. As the Chamber’s lobbyist, Caroline advocated on behalf of members on critical public policy issues at the local, state, and federal levels.
Caroline served as a Special Assistant for External & Intergovernmental Affairs to Secretary Dirk Kempthorne at the U.S. Department of the Interior. Caroline started her career as a field representative for the College Republican National Committee and working for an international trade association in Washington D.C. Caroline also served as a White House intern during President George W. Bush's first term in office.
Caroline is an active member of the Treasure Valley community, serving as a member of the Board of Directors for the Aquarium of Boise. She is also Past President of the Board of Directors for the Idaho Botanical Garden, and a past member of the Health Vision Council for the United Way of the Treasure Valley as well as past Steering Team Chair for the Mountain View High School of Business. Caroline is a 2015 graduate of Leadership Boise.
Caroline earned a B.A. in Political Science from James Madison University and an M.A. in Political Communication from The Johns Hopkins University. Caroline is also a Candidate for a Ph.D. in Public Policy & Administration at Boise State University.